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John Frieda, the hair care brand, has launched a global campaign that will run on TV and in print in the US, the UK, Canada, German, Holland and Australian. Arnold Worldwide created the campaign, which aims to tap into the brand’s "editorial and fashion roots". It is the first campaign for John Frieda by Arnold Worldwide since the agency won the account in May 2014. The featured video is the online spot, from which the TV edits have been cut.