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John Bartle is to bring his experience of developing one of the

UK’s most successful advertising brands to new media as chairman of the

online planning and buying specialist, i-Level.

Like many companies in the internet sector, i-Level has grown rapidly

since its launch last April and Bartle’s appointment is designed to

bring seasoned management experience to the company.

Bartle said: ’What I bring is experience and knowledge in building

brands and preserving culture. The same rules apply in new media as they

do in old. I will anchor them and keep their feet on the ground.’

Bartle was approached to join i-Level immediately after announcing his

retirement from Bartle Bogle Hegarty last summer. Andrew Walmsley, chief

executive of i-Level, knew Bartle well from his time as the head of

digital media at BBH.

’As soon as I read in ±±¾©Èü³µpk10 that John was retiring, I was on the

phone. At BBH he helped to create one of the foremost agency brands in

the world. Those are exactly the kind of qualities we want to develop

here.’

It is the second role Bartle has taken on since retiring from BBH last

month. Last week, the Central Office of Information appointed him as a

non-executive director.