Johansson, who also models for Reebok, L'Oreal and Calvin Klein, won the Louis Vuitton contract from actress and singer Jennifer Lopez in 2004, after stories of diva-like behaviour at photoshoots thwarted her links with the brand.
Louis Vuitton, owned by French holding company LVMH, replaced Johansson with Uma Thurman after just one campaign but has now returned to using the star.
Louis Vuitton also uses 'Last Days of Disco' star Chloe Sevigny and 'Sleepy Hollow' actress Christina Ricci. The two had previously appeared alongside Johansson in its 2004/2005 autumn/winter campaign.
The new spring campaign features Johansson swinging on a rope against a soft pink background, with the iconic Louis Vuitton LOVE bag full of flowers by her side.
The global activity breaks in February 2007.
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