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The campaign launches today and features striking images of young people committing suicide as the result of taunts.

Undefeated former boxing champion Calzaghe has said he was a victim of bullying in his youth. He is a patron of the charity and will be supporting the charity and describing his experiences.

The national ad campaign was created by M&C Saatchi. It features three print ads that feature silhouettes of young people who appear to have committed suicide by taunts from bullies. In one ad a boy is seen having hung himself on a rope made out of abusive words; the second ad uses a stream of taunts to show a slit wrist; the third ad shows a young person succumbing to a drug overdose.

The campaign will promote the charities website .