Third-party employment listings site Jobsite (www.jobsite.co.uk) is
to shun TV ads in favour of an online campaign and permission marketing
during a #4m marketing campaign next month.
Marketing director Chris Newton said that TV advertising campaigns by
recruitment dotcoms are too general in their approach and merely publicise
the concept of jobhunting on the net.
”There are temptations for traditional companies which suddenly have a big
advertising budget to spend it on TV, and it goes out to all the wrong
people. It does let people know there are jobs to be found on the
internet,” he said.
Rather than use the scattergun approach of TV advertising, the campaign
will include time-sensitive online advertising which will change at
different times of the day, as well as permission marketing by email and
ads in the trade press.
Recruitment specialist Manpower made the capital for the marketing
campaign available to Jobsite following what was described as an
arms-length investment in January.
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