Jo Malone plans scented playground experience for Brit Awards

Fragrance brand Jo Malone has devised a scented playground experience for talent backstage at this year's Brit Awards, which are set to take place on 24 February.

The Brits 2016 Artist鈥檚 Bar & Spa will be available for talent and presenters to enjoy (brits.co.uk)
The Brits 2016 Artist鈥檚 Bar & Spa will be available for talent and presenters to enjoy (brits.co.uk)

Artists and presenters will be invited to visit the playground to learn about Jo Malone's 'fragrance combining' philosophy and create their own unique scent, meanwhile members of the Jo Malone team will be providing hand and arm massages. 

A team of Laura Mercier make-up artists will also be present backstage, to provide bespoke ‘foundation fittings’ and touch ups, and the brand will be offering exclusive previews of its new Candleglow Soft Luminous foundation product.

Aromatherapy Associates will be offering a range of spa services to the stars, and skincare brand Pixi will deliver its treatments for the first time in the UK.

Hair styling services will be available from dry shampoo brand Colab Sheer & Invisible, and guests will be able to visit the Leighton Denny Expert Nails area to enjoy complimentary manicure services.

All of the brands will feature within the Brits 2016 Artist’s Bar & Spa pop-up, and their experiences will be available for all talent involved in the show. 

Google Play Music hosted the awards' official nominees after party at Mondrian London last month. , which was produced by Itch and also saw involvement from The Flash Pack and Bubble.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now