Jim Beam "branding iron" by FutureWorks

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Sector
Food and Drink and Alcohol
Mila Kunis joins the Jim Beam family to brand some whiskey barrels in the second in the brand's "make history" campaign, but the first to run internationally. The Black Swan actress takes the viewer through the production process for Jim Beam bourbon, which dates back to 1795, ending with a branding of a barrel in the rackhouse at the Kentucky distillery. The campaign was created by FutureWorks – a partnership between StrawberryFrog in New York, The Works in Sydney and Jung von Matt in Hamburg.