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Against a backdrop of Brexit talks fashion brand Jigsaw shares a provocative message challenging the notion of Britishness in an ad takeover of London's Oxford Circus Tube station.

The campaign promoting its Autumn/Winter 2017 range examines what constitutes British style -- and finds diversity and openness at the heart of creativity. Jigsaw staff are also undertaking genealogy tests in partnership with Ancestry.co.uk to uncover their own diverse histories and seek inspiration for future collections.