He will have responsibility in the new role for overseeing operations across FME's core EMEA's operations - the UK, France and Germany- while developing expansion strategies for Turkey, Greece, the Middle East and sub-Saharan Africa.
Alcock joins from digital marketing agency iCrossing, where he was chief client officer. Prior to that, he was senior vice-president of commercial affairs at Jetix Europe.
He will be based in London and will report directly to David Ellender, global chief executive of FremantleMedia Enterprises.
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