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Key industry figures gathered at the agency’s London offices, along with JWT alumni, on Thursday night and the agency put on a good show – with a giant ice sculpture bearing the agency’s logo, a jazz band and champagne.

But the highlight of the evening was a speech by Jeremy Bullmore CBE,JWT’s former chairman, who distilled JWT’s purpose over the past century-and-a-half into a neat and entertaining anecdote – "bringing the light to the dime".