Jeep

Jeep "it's more fun in a Jeep" by Arc London

October 30, 2013

Jeep has released a campaign that aims to show the brand has a funny side. Arc London created the online ads, which feature a Great Dane and an Afghan hound riding in a Jeep Grand Cherokee. The work was written by Amanda Julius, art directed by Elisa Frediani and directed by Matt Fretwell through Pretzel Films.

Credits

Agency
Arc London
Creative director
Charlie Martin
Executive creative director
Beri Cheetham
Art director
Elisa Frediani
Copywriter
Amanda Julius
Account director
Julie Stars
Agency producer
Maya Manwaring
Agency planner
John Atmore
Director
Matt Fretwell
Production company
Pretzel Films
Producer
Ciara McGowan
Editor
Matt Fretwell
Post-production
Pretzel Films
Typographer
Russell Brown
DoP
Duncan Telford
Media planning/buying
Maxus UK
Social media agency
Yuki
PR agency
Frank PR

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