Jeep gets dirty with Tough Mudder partnership

Off-road car manufacturer Jeep will be creating a series of experiential activations for seven Tough Mudder events this year as part of its two-year sponsorship deal for the adventure runs.

Jeep gets dirty with Tough Mudder partnership
Jeep will be offering a hospitality tent at the events, which includes a VIP area and chillout lounge. Guests will also be able to use a photobooth after they have completed the ten to 12-mile obstacle course. 

The brand is also providing a number of VIP vehicles on-site for press taking part in the event, as well as display models, including the Wrangler and Grand Cherokee.

Damien Dally, head of brand at Jeep UK, said: "We are absolutely delighted with the first Tough Mudder event in London, it certainly got our partnership off to a great start. The Tough Mudder ethos is very much in line with that of Jeep.

"We’re not only passionate about adventure, but encouraging people to challenge themselves too – and everyone who took on the Tough Mudder challenge at the weekend, or plan to attend forthcoming Tough Mudder events, certainly do that.

He added Jeep will be showcasing its range of premium 4x4 vehicles to "a potentially new audience",  and will also be supporting the brand's dealer network by encouraging people to sign up for vehicle test drives as well as take advantage of the latest offers".

John Fidoe, marketing director EMEA at Tough Mudder, said: "We’re incredibly excited to be working with Jeep over the coming season. This is a great partnership for Tough Mudder, with a brand that will bring additional excitement and interest to the weekend experience for our Mudders and will enable TMHQ to travel in style around our venues!"

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