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JD Sports has launched its Christmas campaign, featuring sport, music, TV and influencer personalities.

The work by Cake spans TV, social media, digital channels and OOH. The two-minute TV spot stars footballer Trent Alexander-Arnold, among others.

The film was directed by Salomon Ligthelm and produced by Sorcha Bacon through Pretty Bird, and art directed by Alistair Dixon. It is supported by a mockumentary on TikTok and JD's other social media channels, as well as the OOH activations.