JCDecaux's Ben Maher explains why a speed reader is his secret work weapon
A view from Ben Maher

JCDecaux's Ben Maher explains why a speed reader is his secret work weapon

If you can handle the odd looks, then get on board. It's staggering how much information it can help users absorb.

Each morning seems like a win if I’ve left the house on time and avoided a breakfast covered hand on my media uniform while saying goodbye to the kids.

I head to the station and draw my ticket for the public-transport lottery. If luck is on my side, I find a seat and settle in for my commute.

The phone comes out and I check my diary for the next two days’ meetings. It may only be 50-60 minutes but it’s the most productive part of the day, thanks to my speed reader.

It is a word ticker that flashes up a single word at a time, one after the other, very quickly. You can control the speed over time to increase the rate at which you can consume content.

Start at a "pedestrian" 200 words a minute and then build up to 500-plus. The ability of your mind to absorb information at this rate, and retain it, is staggering.

I try to cram in at least 20 minutes of meeting preparation, client news, board reports and trade press. It is exhausting but I’m fully charged to walk into any meeting that day with a host of good questions or a greater understanding of what the clients need or what the challenges might be.

Being bombarded with information won’t be for everyone, and those of you who do try it will find that this Rain Man-type behaviour will get you a few odd looks – usually from people trying to consume your content at light speed over your shoulder.

If you can handle the odd looks, then get on board – I think we will see this form of delivery creep into our information consumption.

Apple used the technology for a 107-second wrap-up video at the iPhone 7 launch, and devices such as smart watches really benefit from this form of content delivery on their limited screens.

Time is a precious commodity, and anything driving an efficiency to allow more family time, thinking time and downtime has got my backing.

Ben Maher is sales and partnerships director at JCDecaux UK.