The winning bid for the contract included a specially designed scrolling billboard, which is unique to Trafford and incorporates Trafford branding and LED lighting that can change colour to suit advertisers.
Six scrollers have now been installed across Parkway Circle, Village Way, White City Way and Bridgewater Way across the Greater Manchester borough and two special-build structures are to follow at a later date.
Spencer Berwin, managing director of sales at JCDecaux, said the Trafford Council contract complemented JCDecaux's contracts with the public transport provider GMPTE, and would "strengthen JCDecaux's offer to advertisers reaching audiences en route to Old Trafford, Trafford Shopping Centre and Manchester City Centre".
On Monday, Lufthansa became the first client to advertise on JCDecaux's Première 500 backlit ad site at York House on the M4. A JCDecaux spokesman said the 4.5m x 9.1m structure would be the only Première 500 site to be marketed as a stand-alone site.
.jpg)
.jpg)