JCDecaux to lay off 30 staff as media spend continues to fall

LONDON - JCDecaux has entered into redundancy consultations with 30 of its 650-strong workforce as a result of a drop in media spend.

JCDecaux to lay off 30 staff as media spend continues to fall

The cuts will affect all parts of the business across the development, finance, operations, sales and marketing, plus administration divisions.

The cuts are not believed to reflect JCDecaux's own performance and are instead thought to be a response to the wider media market.

Jeremy Male, chief executive, JCDecaux UK, Northern Europe and Australia, said JCDecaux had to review its cost base in light of "current trading conditions".

This set of redundancies follows initial cuts in December when the company made 19 people redundant.

In March, the company scrapped its shareholder dividend as its results showed JCDecaux experienced revenue declines in its billboard and street furniture divisions in the UK in 2008.

Jean-Charles Decaux, chairman of the executive board and co-chief executive, said he expected organic revenue to decline for the first time in the company's history in 2009.

Decaux forecast revenue declines of 10% in Q1 2009 and said reduced visibility prevented a full-year prognosis.

The Outdoor Advertising Association figures for Q1 have not yet been released, but are expected to reveal a fall in outdoor spend year on year, in line with drops in ad spend across other media channels.

At the end of March, Media Week revealed Titan Outdoor was to make up to 20 of its 200-strong workforce redundant across all departments.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content