Japanese couples get shrink-wrapped for Condomania ads

inspirational work

Ben Bold

May 07, 2014

How long?

1 minute

Japanese couples get shrink-wrapped for Condomania ads

Young Japanese couples get their kit off, before being inserted into see-through plastic futon bags, adopting weird embraces, being vacuum-packed and then snapped by Japanese photographer Hal - all in the name of an ad to promote condom brand Condomania.

Condomania: Embraced Couple
Condomania: Heart Couple
Condomania: Tattoo Couple

If the posters haven’t quite sated your appetite for watching Japanese people getting wrapped in plastic, here is an in-depth video about the making of the campaign.

Client: Takatsugu Negishi, Sea Road International

Brand: Condomania

Agency: Ogilvy & Mather Japan

Creatives: Ajab Samrai, Ricardo Adolfo, Federico Garcia, Paul Matheson, Junkichi Tatsuki