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Jameson Irish Whiskey's new global campaign captures Ireland's history of embellishment in storytelling in humorous retellings of the true tales of Jameson workers.

The first ad, "Scully was to blame", is set in late 19^th century Dublin and tells a story of redemption for Bill Scully, who makes a mistake during the third distillation in production of whiskey. "Coopers" follows the journey of duo Dempsey and Flanagan, who panic when their prized barrels are loaned to a local brewery. A documentary series called "The story behind the story" also provides glimpses into real people and places behind the brand. The campaign was created by John Kane and Niall Staines at TBWA\Dublin and directed by Matthijs van Heijningen through MJZ. It will debut on American TV this month before rolling out in global markets.