Chandler, currently head of mobile at Mindshare UK, will work alongside the WPP media network’s regional mobile experts and its strategic mobile partners to deliver adaptive mobile solutions for clients.
He will also head the agency’s Mobile Garage initiative – a joint venture between Mindshare and Google designed to help Mindshare's global client base harness mobile expertise and opportunities.
Chandler will work with Jeff Malmad, Mindshare North America mobile director and Atibhi Mehra, Mindshare’s APAC mobile lead and partner at Mindshare’s Mumbai Mobile Centre of Excellence.
Norm Johnston, chief digital officer at Mindshare Worldwide, said: "James brings a wealth of mobile expertise to our global clients in a space that is arguably the most disruptive force in marketing since the birth of the commercial web in 1994."
Chandler, an IAB UK Mobile Board member, takes up the role with immediate effect and will continue to provide mobile expertise for the UK market from his global role.
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