James Boulton resigns as HSBC marketing director

Financial Services

February 19, 2009

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James Boulton resigns as HSBC marketing director

LONDON - James Boulton has resigned from his position as UK marketing director of HSBC with immediate effect. The marketer, who handed in his resignation last week, is not believed to have another job to go to.

James Boulton has resigned from his role at HSBC

HSBC refused to comment on his departure, although it is believed a recruitment process will begin shortly.

HSBC's head of UK marketing, former Wanadoo marketer Philip Mehl, First Direct marketing director Mark Mullen and M&S Money head of marketing Amanda Newman will run the bank's marketing functions until an appointment is made. They will report to HSBC's head of customer propositions, Carlos Wanderley.

Boulton joined HSBC in 2005 from HBOS, where he had overseen the Halifax brand and the launch of its ‘staff as stars' marketing campaign. Prior to joining HBOS, Boulton had worked as crisps marketing director at PepsiCo Walkers Snack Foods. He started his career with a seven-year stint at Unilever.

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