James Blunt and Craig David join Magic guest line-up

LONDON – Magic FM has signed up a host of artists including 'Beautiful' singer James Blunt and R'n'B star Craig David to guest present a new weekly series called My Magic Music.

Every Saturday from 7pm to 9pm from September 17 a different guest will host  'My Magic Music' and pick a collection of their favourite songs to make up the two-hour playlist.

Confirmed artists also include Sheryl Crow, Bananarama, Joan Armatrading and Daniel Powter.

'My Magic Music' is part of a strategy by new managing director Andrea Vidler to add new celebrity hooks to the schedule as part of a wider investment in programming, imaging and marketing.

Earlier this month, Magic announced that former GMTV broadcaster Eamonn Holmes is joining the station to host a weekly Sunday show from September 18.

The station also announced it was rolling out a new marketing campaign in the autumn in an attempt to turn Magic FM into London's number one commercial radio station.

Andria Vidler, managing director of Magic FM, said: "Magic is now the second-most listened to commercial radio station in London, and we want to be number one. This will not happen overnight - it is very much evolution not revolution.

"By adding new shows into the weekend schedule, we are giving the station some extra talkability whilst keeping music at the absolute forefront."

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