Jaguar ties up with Lana Del Rey for F-Type feature film

Jaguar's new F-Type model stars in the music video for singer-songwriter Lana Del Rey single 'Burning Desire', which will also be the title track to a Jaguar-produced short feature film.

Lana Del Rey: starring in Jaguar campaign
Lana Del Rey: starring in Jaguar campaign

Del Rey's music video premiered yesterday on YouTube and on a .

As part of the partnership, the song will feature on a video produced for Jaguar by Ridley Scott Associates.

Users can view exclusive content from the Desire film set by "liking" Jaguar on its  and following the .

The mini-feature is called 'Desire'. It will be released in the spring and is written and directed by Adam Smith. It stars 'Homeland' actor Damian Lewis as Clark, who delivers cars for living, but who runs into trouble after a chance encounter with a woman in the desert.

Ian Armstrong, Jaguar's global marketing communications director, said: "Lana Del Rey is a world-class singer-songwriter. In this video, she has used her unique ability to conjure, reflect and then reinterpret an aesthetic from a different era both for herself and for the F-Type."

Del Rey added: "Film has always been so precious to me and I'm so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis."

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content