The £113m state-of-the-art arena will be completed by August 2005, when it will become home to Coventry City football club. The stadium will be called the Jaguar Arena for a 10-year period, giving the marque a high-profile presence in the city where its cars are manufactured.
Jaguar beat off competition from a number of suitors, including a major banking group, a mobile phone company and an energy supplier.
As well as football matches, the arena will host other sports, corporate events and performing arts. The stadium will also feature an 8000-capacity exhibition and events hall and a 1000-seat banqueting suite.
The stadium is owned by Coventry Council. Once the arena is completed, a hotel and Britain's biggest casino will be built on the site.
The construction spells the end of Coventry City's 105-year residency at the Highfield Road ground.
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