Jägermeister is connecting consumers to entertainers who will perform live for virtual parties.
The German liqueur brand will pay each "meister" a fee for every booking, so consumers can support the creators simply by tuning in.
The free-to-book sessions, which last 20-30 minutes, will be hosted on a video-conferencing platform of the viewer's choice. Entertainers can be filtered by country and skillset, with sessions available including a live DJ set, a music quiz, DIY cocktail making and live graffiti.
A number of top-secret "mystery meisters" will also appear on the site over the next few weeks for "one-of-a-kind" drop-ins.
Kinc PR is working alongside Engine to deliver the project.