Jade Jagger pulls fashion video from YouTube showing her teen daughters dancing provocatively

LONDON - Jade Jagger has been criticised for a promotional video showing her teenage daughters dancing provocatively in her new clothing range.

Jade Jagger
Jade Jagger

The video was posted on YouTube to promote a line of clothing from the designer aimed at teenage girls. It has now been removed by the fashion brand.

Jagger's daughters Amba, 13, and Assisi, 16, are shown dancing in hot pants and high heels along with several friends.

The video carries an over-18 warning despite the girls themselves being younger. One shot shows a girl in a leopard-print vest and knickers, while one includes a spanking sequence involving two of the girls.

Jagger released a statement that said: ‘My daughters inspired my new collection, so it made sense for them to be involved as much as possible.'

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content