James, who is in the band Blur, is working with Jacobs with the aim of elevating ordinary, every-day ingredients into something extraordinary to inspire people to get creative with crackers.
The pop-up, hosted by James and taking place in Covent Garden, will be open on 22 June and will feature a lunch and dinner tasting menu served entired on Jacob's lunchtime crackers range, including ciabatta, crispbreads, flatbreads and cream crackers.
The restaurant will serve up a five-course lunch and six-course dinner menu. The lunch menu includes a selection of brunch-style dishes like poached eggs and a Jacob’s spin on beans-on-toast. The dinner service includes British classics with a twist, like prawn cocktail and roast beef.
Jacob's previous activations include what it said . Last year, .
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