Jacob's Creek is joining forces with the Telegraph in a Wimbledon promotion which includes the installation of a TV screen in London's Canary Wharf and sponsorship of a Sunday Telegraph magazine, published on 20 June.
Jacob's Creek is the official Australian wine supplier to Wimbledon and hopes to connect with office workers by replicating the success of 'Henman Hill' - a big screen situated within the All England Club allowing spectators without Centre Court tickets to watch the action.
Waitrose will serve free food and wine to spectators at the Canary Wharf screen, which will be constructed in Montgomery Square and will remain there throughout the tournament. Wimbledon starts on 21 June.
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