Jacob has been acting chief executive of the organization since January, after a restructure which saw it become a standalone division within SMG, as well as the departure of Christine Costello as chief executive of its out of home division.
Previously Jacob was managing director of SMG鈥檚 cross media division, SMG Access.
Andrew Flanagan, chief executive of SMG, said: 鈥淜athryn鈥檚 ideally suited to this role through her combined experience of advertising sales, brand and people management. 鈥
Jacob added: 鈥淧earl & Dean鈥檚 one of the UK鈥檚 top advertising brands and it鈥檚 represented by a fantastic team of professionals. I鈥檝e enjoyed the last six months here immensely and I鈥檓 really looking forward to developing on the huge potential that Pearl & Dean has, both with consumers and advertisers.鈥
Previously Jacob was managing director of SMG鈥檚 cross media division, SMG Access.
Andrew Flanagan, chief executive of SMG, said: 鈥淜athryn鈥檚 ideally suited to this role through her combined experience of advertising sales, brand and people management. 鈥
Jacob added: 鈥淧earl & Dean鈥檚 one of the UK鈥檚 top advertising brands and it鈥檚 represented by a fantastic team of professionals. I鈥檝e enjoyed the last six months here immensely and I鈥檓 really looking forward to developing on the huge potential that Pearl & Dean has, both with consumers and advertisers.鈥
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