News of Jackson's death on 25 June made the front pages of all the following morning's national newspapers, with the exception of the MPs expenses-obsessed Daily Telegraph.
Gabrielle Rossetti, press manager at Arena BLM, believes all quality and tabloid titles would have benefited by providing different angles to the story.
"The pops [red-tops] would have done especially well," she said, pointing to The Sun's 28-page pullout on 27 June and The Mirror dedicating half of the paper to Jackson on the same day.
OK! magazine, meanwhile, took just two days to get its tribute title onto the news-stands, which more than compensated for losing out to rival Hello! for Chelsea footballer Joe Cole's wedding. Unaudited figures obtained by Media Week reveal that between 29 June and 2 July, OK! sold more than 900,000 copies, with three days to go on the news-stand.
It is sure to mark one of the magazine's biggest selling issues of the year, although it is unlikely to surpass the 1.8 million circulation it achieved for the wedding of Jade Goody and Jack Tweed in February.
Elsewhere, rival publisher NatMags circulated 200,000 copies of a one-off tribute issue, while Bauer revived Smash Hits with a 100,000 one-shot.
On television, Five said its documentary Michael: The World Says Goodbye attracted 1.2 million viewers.
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