LONDON - Online gaming company Jackpot Joy has appointed start-up agency Campbell Lace Beta to handle its advertising account, following a pitch against Publicis London.
Founded in 2006, Jackpot Joy offers more than 70 games divided into seven categories: new games, multi-line slots, top games, instants, classic slots, casino games and bingo.
The appointment follows travel operator Thomas Cook's appointment of Campbell Lace to its £9m ad account.
Campbell Lace was launched in May by Garry Lace, former chief executive at Lowe, Grey and TBWA, and Robert Campbell, a co-founder of ad agency RKCR/Y&R.
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