The magazine, first published in April 2002, recorded sales of 50,000 for the first issue on a print run of 100,000, with the second issue beating advertising targets by 12%. Its switch to becoming a monthly title will be boosted by a marketing campaign.
I Feel Good, the company which owns Jack, along with Viz and Fortean Times, made the announcement when it published its interim results today. The company has cut its pre-tax loss to £285,000 for the six months ending June 30 2002 from £1.1m for the same period last year.
Viz magazine, which has switched from publishing six editions a year to 10, has seen an 81% increase in advertising, as well as a 21% increase in subscribers after a marketing push.
Shares in the company were up by 11.5% this morning, although that only translates as a 0.75p increase to 7.25p.
Alistair Ramsay, chairman of IFG, said: "Our expectations for Jack have been exceeded, the challenge now is to maintain momentum for the forthcoming monthly issues and build on its success. The board remains committed to its strategy of building IFG's market share of the general interest men's lifestyle sector."
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