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J. Walter Thompson is set to lose its Malibu business after the

sale of the coconut rum brand by its Diageo parent to Allied Domecq.

The deal means that all below-the-line activity on the brand will be

handled by 141, the Cordiant-owned integrated specialist.

Allied Domecq has yet to decide which of its global roster agencies -

Bates, BBDO or the New York shop dRush - will be awarded the

above-the-line assignment.

Cordiant, which owns the Bates network, captured £350 million

worth of Allied Domecq's global wine and spirits advertising in a

consolidation at the end of 2001.

An Allied Domecq spokeswoman said: "We have a policy of global agency

alignment and I can't imagine that the account won't be moved."

Malibu is being sold to Allied Domecq along with Mumm Cuvee, a premium

Californian sparkling wine, in a £587.5 million deal.