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J&B whisky has launched a series of viral films as part of its 'Start a Party' campaign, which got underway last year.

The virals, which all feature a character called Mirror Ball Man, are designed to communicate the message that you don't need anything other than yourself to bring "fun, sociability and enjoyment to a group of people".

Mirror Ball Man will appear in 15 separate print ads as well as a short film at . The campaign was created by Dutch advertising agency Kesselskramer.