
The show averaged 3.0 million viewers across ITV1 and ITV1 HD, enough to give it a 15.4% share of viewing on a night when none of the main channels picked up a sizeable audience.
The Littlewoods-sponsored series opened last Saturday with an average 3.05 million audience, a 14.9% share of viewing, and its second episode the following day managed 3.11 million.
Ratings are well short of the 10 million-plus audiences regularly achieved by Simon Cowell’s talent contests ‘The X Factor’, which returns in the autumn, and ‘Britain’s Got Talent’.
The night’s biggest audiences went to BBC One for ‘Indiana Jones and the Temple of Doom’ (4.4 million viewers) and ‘The National Lottery: Secret Fortune’ (4.3 million viewers).
On Friday night, the latest live eviction from Channel Five’s ‘Big Brother’ mustered 1.5 million viewers and a 7.2% share of viewing.
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