Speaking at the ISBA Annual Conference this morning, Rupert Howell, managing director of brand and communications at ITV, said it was time for the broadcaster to 'take a stand' against the tightening regulation of TV advertising.
He claimed that recently introduced restrictions, such as those surrounding the advertising to children of foods high in fat, salt and sugar (HFSS) were 'naive, simplistic and counterproductive'.
Howell called on the government to 'harness the power of advertising' rather than resort to 'futile and damaging' advertising bans. 'Instead of letting politicians censor commercial messages, we need to show them that advertising can be a force for good,' he said.
The government is currently facing calls for further restrictions on TV advertising, including the introduction of a 9pm watershed for alcohol ads.
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