ITV1 makeover show hunts for big noses... and sponsor

LONDON - ITV is hunting for a sponsor for a programme where one lucky owner of a large proboscis could win a nose job in a television show hosted by Ulrika Jonsson, to be screened on ITV1 this summer.

'How Do I Look Two' will feature a group of viewers unhappy with the noses that Mother Nature has given them, but unable to afford surgery. A panel of experts, including a surgeon and a psychologist, will then choose one to undergo a nose job.

It is the second edition of the 'How Do I Look?', which will go out on a Saturday night some time around July. No sponsor has yet been signed up for the show.

The nose job will be just one of the makeovers to be part of the London Weekend Television-produced show. Other makeovers go from the commonplace, in the former of slimmers, to the controversial, with LWT looking for ginger-haired people willing to have their hair dyed.

Participants unveil their new look on the programme, which will be filmed live in a studio.

Anyone wanting to put themselves forward for the programme should email Laura.Collins@granadamedia.com.

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