ITV "The trap. Drama vs reality" by Uncommon Creative Studio

July 28, 2021

ITV has launched the latest instalment in its "Drama vs reality" ad campaign by Uncommon Creative Studio.

The 60-second spot, directed by Oscar-winner Tom Hooper and produced by Nick Sutherland Dodd at Smuggler, stars actor Anna Friel and reality TV couple Olivia Attwood and Bradley Dack.

It is part of the broadcaster's wider campaign promoting the broad range of drama and reality shows that are available on ITV Hub.

Credits

Creative agency
Uncommon Creative Studio
Director
Tom Hooper
Production company
Smuggler
Producer
Nick Sutherland Dodd
Executive producer
Sara Wallace
Managing director
Fergus Brown
DOP
Barry Ackroyd
Production designer
Eve Stewart
1st AD
Terry Needham
Editor
Russell Icke
Senior assistant
Steven Waltham
Offline executive producer
Annabel Bennett
Post-production company
Electric Theatre Collective
Shoot supervisor
Giles Cheetham
Post-producers
Magda Krimitsou
Tom Manton
VFX supervisor
Iain Murray
2D team
Chris Fraser
Nicola Borsari
Telecine
Youngster
Colourist
Seamus O鈥橩ane
Executive producer
Ian Harland
Sound studio
Factory Studios
Creative director, sound
Antony Moore
Sound engineer
James Utting

RELATED CAMPAIGNS

ITV Big Brother "Pig Brother" by ITV Creative

ITV "Take a mate on a date" by Uncommon Creative Studio

ITV "The power of a vote" by ITV Creative

ITV "This living room is a proud one" by ITV Creative and Uncommon Creative Studio

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access