The deal means that ITV will have exclusive rights to offer its top-billing programmes on the net, giving it an opportunity to create new revenue streams by allowing audiences to catch up with their favourite shows on multiple platforms, including interactive TV.
ITV Network's original terms with the industry body meant that intellectual property rights remain with the producer, which has been used as the industry standard since the introduction of the 2003 Communications Act.
The new ruling will mean viewers will be able to catch up on ITV's programming not just at the time of transmission, but up to 30 days after any programme has been broadcast on the network.
Simon Shaps, director of television for ITV, said: "These modernised terms of trade mean we are now fit for purpose for the digital age and can look forward to a continued strong and profitable relationship with the independent sector."
Alex Graham, Pact chairman and chief executive of production house Wall to Wall, said: "Pact has sought to strike a balanced deal that ensures producers will benefit from new revenues generated by ITV's video-on-demand services.
"Furthermore, the new holdback policy will enable producers to release more programmes earlier to the secondary UK TV market, which represents a significant new revenue stream for the sector."
The BBC and Channel 4 have recently signed similar deals with Pact to allow them to broadcast exclusive repeats of shows across a 30-day window. Five has yet to sign an agreement with the industry body.
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