ITV 'strength in numbers' by ITV Creative
-
Advertiser
ITV -
Agency
ITV Creative -
Exposure
United Kingdom and Europe
ITV's new ad promotes its live and exclusive coverage of the Rugby World Cup.
ITV is positioning rugby as the ultimate team sport in a new campaign using the strapline "Strength in numbers" in the commercial.
The trailer features a player explaining how teamwork has got him into a scoring position as he works his way through the field toward scoring a try.
