ITV has now finished selling off its football assets. Since February 2007 it has sold its shareholding in Liverpool Football Club and Athletic Grounds for £17.4m; its stake in MUTV for £3.3m and its stake in Liverpoolfc.tv for £15.75m.
ITV has now raised more than £620m through the disposal of non-core assets since the merger of Granada and Carlton in 2004. This includes the sale last month of Carlton Screen Advertising, the UK's largest cinema advertising sales house, to a joint venture between Cineworld and Odeon Cinemas for £500,000 in cash.
Tom Betts, commercial and acquisitions director at ITV, said: "This completes the sale of our football assets which has seen us successfully raise £101m from those assets in just over a year."
"We would like to wish Arsenal.com and KSE UK the very best for the future."