The deal is being claimed as a media first for UK television. It has been negotiated by ITV Sales, Buena Vista International UK and Carat UK, culminating in 'Two Nights of Night', to be broadcast on ITV1 on August 6 and 7.
The network is screening two five-minute programmes featuring Shyamalan introducing his Bruce Willis-starring hit, 'The Sixth Sense', to be screened on August 6, and the follow-up, 'Unbreakable', to be shown the following night.
Along with an interview with Shyamalan, viewers will see a sneak preview of his fourth movie, 'The Village', which follows the Mel Gibson and Joaquin Phoenix-starring crop-circle movie, 'Signs'. Viewers will get the chance to win a competition to meet Shyamalan and attend the UK premiere of 'The Village'. The film stars Oscar winner Adrien Brody, William Hurt, Sigourney Weaver and Phoenix once more.
Following the 'Two Nights of Night' special, ITV will air a 30-minute programme called 'Inside The Village with M Night Shyamalan' on August 10. The initiative will be backed by advertising for the film on ITV1 and ITV2, and online editorial and video streaming at the .
Lee Jury, marketing director for Buena Vista International, said: "Our aim was to build a relationship between the audience and the director. Creating a specific 'M Night' event with ITV enabled us to showcase the director's previous work in a personal and exclusive manner, and offer a unique platform for us to promote his latest film, 'The Village'."
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