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LONDON (Brand Republic) – ITV’s estimated ad revenue for 2000 has been cut by £62m due mainly to its continuing absence from BSkyB’s Sky Digital platform.

The estimate, drawn up by Merrill Lynch’s media and entertainment team, now forecasts ITV’s ad revenue will come in at £1.94bn rather than £2.01bn, as had been originally anticipated.

Merrill said that ITV’s fourth-quarter ad revenue performance “appears to be getting weaker” and predicts that October could be down 17%.