ITV 'product placement' by ITV Creative
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Advertiser
ITV -
Agency
ITV Creative -
Sector
Government / Non-profit, Associations/institutions and Public sector
ITV has launched its campaign to inform users about the new Ofcom product placement rules and the 'P' logo.
The animated ad was produced by ITV Creative and Blue-Zoo.
The products featured in the promo were designed in paper craft style and then hand made.
Each product was then replicated in CG and animated in a stop frame style.
