ITV is launching a consumer magazine on a trial basis today (28 December) as part of its "More than TV" strategy to "develop stronger consumer relationships".
It will be stocked in Waitrose & Partners and is part of a paid partnership with the supermarket’s content agency, John Brown Media, which is owned by Dentsu Aegis Network. ITV said that this is a pilot issue, which, if it is successful, it plans to publish quarterly.
The ITV Magazine will cost £1, although members of the myWaitrose loyalty scheme will be able to obtain a copy for free. The first issue will feature a preview of upcoming ITV shows such as Cleaning Up and Cheat, with interviews, behind-the-scenes features, and content covering travel, fitness and lifestyle.
Paul Ridsdale, ITV director of viewer marketing, said: "We’re constantly looking at new ways to reach viewers, and the launch of the ITV Magazine enables us to engage with both existing and future viewers and give them a taste of what ITV has to offer in the new year. The magazine shows how our programming and cultural influence extends way beyond TV and into people’s lives."
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