The two minute shows will be presented by ITV News hosts Mary Nightingale and Mark Austin and will be produced by ITN. ITV has created a shortcode, 88333, for people to text ‘Fix' to, in order to sign-up for the service.
The launch is part of ITV's wider strategy to invest in mobile content. The broadcaster has plans to create made-for-mobile content and is considering streaming its channels on mobile.
Last week a report published by Continental Research forecast that only 6% of UK adults will watch TV on their mobiles in 2010, casting doubt on the potential of mobile TV.