M&C Saatchi was hired by Pemsel's predecessor, Clare Salmon, who also worked with the agency when she was marketing director of the AA. It will not repitch for the business.
The agency has held the ITV account since 2005, following Bartle Bogle Hegarty's decision to resign the business shortly after Salmon's appointment.
Pemsel, who was promoted to his current role at ITV from marketing director, has appointed the AAR to handle the review; it is understood that an appointment is due before the end of the year, with the agency due to take over the account from the start of 2008.
ITV is also expected to announce the appointment of a commercial director, to whom Pemsel will report, in the next few months.
M&C Saatchi, which was responsible for creating the offline campaign for the launch of ITV.com, pictured above (Marketing, 29 August), found its grip on the account weakened when Pemsel hired Mother in May to handle a project.
ITV's on-air marketing is handled in-house by ITV Creative; it is unaffected by the review. Its media planning and buying account will remain at MindShare.
_1.jpg)
.jpg)
