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Uncommon has created a 3D-printed hairdryer of divisive British broadcaster Piers Morgan.

The campaign for ITV demonstrates Piers’ high voltage ranting and heated debates. Uncommon and Evolution VFX sketched, 3D printed and hand painted his shouting face onto a limited production run of hairdryers. Each "Morgan 3000" comes with an instructions manual explaining features such as "easy-to-press buttons, a short fuse and heat settings from political correctness all the way up to vegan sausage rolls". An ad, shot by photographer Miles Aldridge, features Good Morning Britain co-presenter Susanna Reid holding the Piers hairdryer at arms length. Piers will try out the hairdryer himself during Good Morning Britain on Monday.