Under the agreement, the digital channel ITV4 will broadcast a one-hour programme of highlights at 10pm during the 2010/11 Ashes Test series which begins on 25 November in Brisbane, Australia.
The series of cricket highlights programmes will be presented by Mark Nicholas and will also include highlights of England’s Twenty20 and One Day International series against Australia in January and February 2011.
James Sutherland, chief executive of Cricket Australia, said: "There is something special about Ashes cricket and the England-Australia rivalry, and Cricket Australia is pleased ITV will be delivering cricket fans in the UK free-to-air TV highlights."
BSkyB’s sports service Sky Sports currently holds the full broadcast rights to the tournament. However, a .
A consultation on the proposals closed in March but in July, .
Last week to support its coverage of the forthcoming Ashes series, which promotes the depth and breadth of its coverage across TV, mobile and online.
The campaign, created by Brothers and Sisters, features the Sky commentators and former cricketers Ian Botham, David Gower, Shane Warne, Nasser Hussain and David Lloyd.
The series of cricket highlights programmes will be presented by Mark Nicholas and will also include highlights of England’s Twenty20 and One Day International series against Australia in January and February 2011.
James Sutherland, chief executive of Cricket Australia, said: "There is something special about Ashes cricket and the England-Australia rivalry, and Cricket Australia is pleased ITV will be delivering cricket fans in the UK free-to-air TV highlights."
BSkyB’s sports service Sky Sports currently holds the full broadcast rights to the tournament. However, a .
A consultation on the proposals closed in March but in July, .
Last week to support its coverage of the forthcoming Ashes series, which promotes the depth and breadth of its coverage across TV, mobile and online.
The campaign, created by Brothers and Sisters, features the Sky commentators and former cricketers Ian Botham, David Gower, Shane Warne, Nasser Hussain and David Lloyd.
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