ITV books red button ad for I'm a Celebrity

The fourth series of ITV's reality show, I'm a Celebrity, Get Me Out of Here! starts this Sunday, supported by a fully interactive red button application.

The application, which allows viewers to choose which celebrity they want to see perform bush tucker trials in week one, has been designed by interactive applications company PushButton. Viewers can also decide which celebrities stay in the jungle in week two, and ultimately who wins the crown.

PushButton managing director Paula Byrne said: "I'm a Celebrity, Get Me Out of Here! is a great show for red button enhancement. Our voting application enables viewers to direct the celebrity fun in the jungle they most want to see from their sofas. We are delighted to be associated with such a popular show."

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