Rob Hicks, Alexis James and Fiona Stedman will work closely with Colin Ramsay, head of online sales, and Vanessa Kent, controller of online sales at ITV.
The enlargened online sales team will drive forward ITV's online and broadband strategy, which includes , , and the launch of a full ITV broadband service in spring 2007.
Hicks previously worked as an account director at creative agency Bartle Bogle Hegarty, and in sales at GCap Media, The Independent and advertising.com.
James joins after five years with David Todd Associates and prior to that at Centaur Media where he developed new revenue streams on thelawyer.com.
Stedman has five years' experience in the online industry, and was previously account manager at Dennis Interactive and for the pan-European portal Lycos Europe.
Kent said: "We are delighted to be attracting such a high calibre of new recruits with a wide array of online experience to our sales team. It's testament to ITV's expanding portfolio of online propositions."
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